![]() But Apple’s AR ambitions likely don’t end with AirTags, the Measure app, and flashy games. “The biggest hurdle in AR is really knowing what it is you’re looking at or knowing where you are, but these AirTags may help contribute to that understanding,” Brillhart says.Īpple has not yet responded to requests for comment on this story. It’s worth noting that Apple hasn’t identified this as a specific use case for AirTags, but the fact cannot be ignored that once a network of location-aware devices exists in the world, that network could provide the knowledge necessary to unlock more powerful applications. “So it’s an access point, but it works in tandem, feeding information to the system and helping people contextualize the world.” Attach one of these tags to an object, assign it a name, and “the system can learn at scale what constitutes a fridge, what constitutes a bridge, what constitutes a tree,” Brillhart says. Jessica Brillhart, who runs the mixed reality lab at USC’s Institute for Creative Technologies, points out that location tags could also be a way of sharing two-way information about objects within a space. ![]() And five years ago Niantic Labs’ Pokémon Go became a viral AR sensation, with millions of people experiencing the physical world through their phone screens as they hunted virtual game characters. One of the most useful AR tools built into the iPhone is its simplest, the virtual tape measure in the Measure app-helpful for when you want to figure out how wide your new bed is or what size frame you need to hang that photo on the wall. Many iPhone owners have already used AR on their Apple handset, even if they haven’t realized it. Wetzstein sees AirTags as being part of a potential “hidden digital layer” that exists over your nearby physical environment, like a Harry Potter game that “magically exists everywhere, even if you don’t see it with your naked eyes and have to hold up your device to unveil these secret game stations.” Or, to go back to the more practical application: Instead of seeing a flat, 2D image on your iPhone of where the keys are buried in the couch, a virtual arrow would be layered on top of the view through your phone’s camera, guiding you to the exact location of your keys as you move closer. But Apple is touting the precision of AirTags, which use a special chip to aid in location, and has also said that AirTags will support visual and audible cues. This scenario was somewhat possible before the launch of AirTags, using only Bluetooth. ![]() He eventually finds them, because he thought to attach an AirTag to his keys, and his iPhone has pinpointed exactly where they are. In an introductory video for the product, an Apple Man (typically a white, slightly disheveled, on-the-go kinda guy) couch dives for lost keys. The event included everything from newly redesigned iMacs to overpowered iPads, and though the new AirTags are the most diminutive of all the new gadgets, they will become part of a vast network of nearly a billion wirelessly connected Apple devices-and non-Apple devices, since AirTags can be attached to pretty much any physical object. The long-rumored competitor to Tile-a tiny Bluetooth tag you attach to frequently lost items-was unveiled today during Apple’s spring hardware announcement. Apple’s AirTags have found their way to market.
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